INTERNET MARKETING, TYPES, ELEMENTS, ADVANTAGES, DISADVANTAGES AND CONCLUSION

 INTERNET MARKETING

 

 Internet Marketing refers to advertising and marketing efforts that use the web and email to drive sales via electronic commerce in addition to sales leads from websites or emails.

o Internet Marketing is very economical very fast way to promote product.

o Internet Marketing is very useful for promoting product globally.

o Internet Marketing through online business one can sell or buy product 24*7.  

TYPES OF INTERNET MARKETING

1-WEB MARKETING - Web Marketing includes e-commerce web sites,affiliate web sites,promotional or informative web sites,online advertising on search engines,and organic search engines results via search engines optimization.

2-EMAIL MARKETING - Email Marketing involves both advertising and promotional marketing efforts via email messages to current and prospective customers.

3-SOCIAL MEDIA MARKETING - Social Media Marketing involves both advertising and marketing efforts via social networking sites like Facebook,Twitter,Youtube and Digg.

4-SEARCH ENGINE OPTIMIZATION - Search Engine Optimization involves the optimization of landing pages within your websites to increase the number of visits.

ELEMENTS OF INTERNET MARKETING

1-CREATING CONTENT - Creating an informative and an engaging content is very necessary in internet marketing.Blogging,ads,eBooks,videos are some of the popular forms that is presently adapted to grip the attention of the viewers.

2-OPTIMIZATION - Along with a good content,proper formatting and adding useful keywords that results in boosting up the rank in search result is very important.

3-PROMOTION - The third and useful step in internet marketing is judicious use of social media for publicizing the content.

4-ANALYZE - Analyzing your input in the work is another key factor in internet marketing.It helps to discover the result of your effort and creativity.

ADVANTAGES

1-ABILITY TO SELL ANYTIME ONLINE -  The mode of operation is influenced and conducted by the electronic processes ,anything can be sold online.

2-ABILITY TO COLLECT PAYMENT ONLINE - The help of internet marketing the payment can be collected online.This requires less time and complications.

3-DIRECT DELIVERY OF PRODUCT - Internet Marketing helps to deliver your products directly to your customers without having to use a courier or any other transport services.

4-LESS COST OF SPREADING - The cost of spreading your message is next to nothing.Internet Marketing your subscription base is more often cheaper than sending a letter through the mail.

5-LESS TIME CONSUMING - So many business models on the internet marketing is available which takes less time and smooth functioning.

DISADVANTAGES

1-INTERNET MARKETING IS NOT FREE - The cost of software,hardware,websites,design,maintenance of your sites,online distribution cost and of course,time all must be factored into the cost of providing your serice or product.

2-LOTS OF COMPETITION - By the time your visitor finds you,they have already been clicking many links.

3-IS YOUR SITE SECURE? - There are many incorrect stereotypes about the security of the internet out there.As a result,many of your visitors will not want to use their credit card to make a purchase.

4-OVER 50% OF HOUSEHOLD SHOP ONLINE - That number will continue to grow,you are reaching less than two out of there households.

CONCLUSION

Online Marketing,especially search engine marketing will continue growing in double digits in the next few years.At the same time there are an increasing number of household using the internet and search engines.